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The clue is most certainly in the name with Norse Projects. Their brand was formed with an ambition of applying the celebrated principles of Nordic design to the contemporary menswear market. Already successful retailers, Tobia Sloth and Anton Juul set about turning their vision in to reality in 2009. Their refusal to overload Norse Projects clothing with branding proved immensely popular in menswear circles and the reputation they gained for well cut, utilitarian pieces saw the brand gather a loyal following. Fast forward almost ten years and the brand are stronger than ever, producing everything from Norse Projects T shirts and sweatshirts to a well-refined selection of outerwear. It truly is a brand to keep an eye on as they take their next steps toward global popularity.